Why, then, are we still using 19th century sensors? These 3-cup rotors are too delicate for the environment they are used in.
Actually cup anemometers are rather more sophisticated than they might appear. The cups allow the sensor to maintain calibration better when the sensor is tilted (as it tends to be on a yacht) compared to some other designs .
I was interested in Tony's Netatmo ultrasonic anemometer and was tempted to get one but then read reports of the weather station (which it connects to) not being weather proof! Most "cheap" ultrasonic anemometers are around the £700 to £1000 mark at present, so one for £90 does sound rather too good to be true.
I was involved with testing at sea one of the new generation of sonic anemometers back in the early 1990's. At that time they cost about £14000 which was around half the cost of the previous generation. Admittedly these were scientific instruments which measure all three components of wind speed some 80 times each second - which is a bit of overkill on a BC20 like Seatern. The modern two axis "domestic" version nowadays costs around £700 (e.g.
http://www.r-p-r.co.uk/windsystems/windsonic.php ).
In the early days we collaborated with the firm in Lymington that makes them - Gill Instruments. They started with a device for fitting inside motorbike engines, then it evolved to domestic gas meters and anemometers. But I digress!
Designing an ultrasonic anemometer that works is not simple because you need to measure the time sound takes to travel each way between different pairs of transducers to very high accuracy. Water, dirt, bird droppings, spiders - can all interfere with the desired accuracy - as does tilting the sensor!
From a yachting point of view I can see an ultrasonic anemometer having value when put on top of the sort of mast that is erected using a crane in the boat yard. Then their extra reliability is an obvious advantage, even if you might not gain in accuracy. However for us Swallow Yachties who can easily lower the mast (and frequently do) a cup anemometer and wind vane still seems a sensible choice of wind sensor.
Peter