Reliability. I'm with GW. Aspen fuel seems to be key! Supermarket fuel worst, and it seems (lots of info on here) about to get worse again.
my new gen Honda 5 has been far better than the 3 year old Tohatsu on my Lugger. Web says Honda is a new gen engine, rather than an older engine modified to meet stricter Env standards.
I'm not against Tohatsu generally, have had several over the years on other boats, all OK. My last seemed to be a dud.
Three brands are the same engine, certainly at this size.. Mercury used to be "premium", Tohatsu "budget", Mariner "semi-commercial". I hear Mercury warranty is better?
To me, it came down to local dealers/service support on a new engine. Yamaha/Suzuki not considered, for that reason alone.
I got my Honda locally, yet at a very competitive price. Certainly feels better quality overall, tho now Chinese built too! My Tohatsu was Belgian.
Honda seems a little quieter, although boat layout v Drascombe Lugger, means the engine is closer.
On a long passage, I use my tiller extension and earplugs. Due to a lifetime around heavy machinery, I'm already a little deaf. A mixed blessing, confirmed by my wife's opinion too!
Disadvantage of Honda is that it still has a side gear lever. To me, not too bad really on a BR where engine is relatively accessible.
Remote fuel tank is a nice option to have. The new Honda now has both tanks.
Electric? Much discussion on here!
I borrowed a Torqueedo for a few days, and was very pleasantly surprised.
However, a "non-starter'
? for me, as most use is at sea in wind/tide. Charging was (say, after a coastal passage, non marina) a severe restriction on my options.
Also, have never been an "early adopter", as an professional Engineer have witnessed too many technical disasters, and resulting fallout.... financial and personnel too.